Why We Build

Does your corporate mission include goals, in addition to making a profit? If your answer is NO, you will eventually discover that your personal sense of accomplishment will never be fully realized. While profits should be the focal point of your corporate goals, your purpose for making a profit should be tied to more than realizing personal achievements and/or making shareholders happy.

Growth and true success come through building family and community. When our corporate goals include improving community, we ultimately contribute to sustaining society, thereby making the world a better place for everyone.

Contributing to the needs of others excites me, a reason, in part, for founding Honor 2 Our Heroes Foundation, H20H and initiating this campaign to end Veteran homelessness.

As a disabled Vietnam Veteran, United States Navy, during my tour of duty and after returning home, I have seen the damages to our Veterans. I have also witnessed the subsequent collateral damage to family and friends.

MY BROTHERS STORY

Ronald Carl McFarlin was the 2nd of 5 children bom to Elvin Hoover and Mary Louise McFarlin. We were a solid family, with emphasis of education. Ronald was happily married, with 3 daughters. He returned from the military addicted to heroin, we immediately recognized a change when we picked him up at the airport At the time, and several years prior to my brother’s death, I felt helpless. For if any of you have experienced engaging a soldier returning from war, you may understand. For years before his death, we where in and out of programs to help him. But none seemed to work. My brother never returned home. For all practical purposes, Ronald was homeless when he died.

The pain, suffering and sacrifices of our Veterans is highly publicized. There is also a lot reported regarding the problems and failures of Veterans to receive adequate and timely treatment.

More recently, and less publicized are the numbers of Veterans affected by their deployments.

There are currently more than 50,000 Veterans living on our streets in communities across America. 20 is a number even more tragic, for this is the average number of Veterans that lose hope and commit suicide every day. Our Veterans deserve a better deal.

POINT OF REFERENCE

4 years after mv brother died I connected the dots. It was a brief encounter with a homeless Veteran on a highway exit ramp. While stopped at a red light, the man approached my car and asked if I had any spare change. I gave him a couple bucks and told him I would pray for him, his immediate and stem response was, “I’m glad someone will do something, because the governments not doing a DAMN thing for me.” I asked if he was a Veteran, he stood up straight and proud and announced, “Yes Sir, Sergeant in the United States Marine Corps.” That was a defining moment for me, the thought of brother my immediately came to mind. Holding back emotions, until the car behind me honked, I made a decision to do something for our Veterans.

We have had snow, rain and cold temperatures across the country this week. And during it all, our Heroes are trying to survive, living in the streets in communities across America.

There are many programs in place, and room for so many more. They all have one thing in common – A Need for More Working Capital.

We have a well-defined plan to solve the issue of Veteran homelessness in America. Our plan is simple, effective and transparent, it will provide Opportunity for every Veteran to acquire a safe and permanent place to call home. It is important to note that our model has also been tried, tested and proven to work.

25+1 Cities Initiative is the redeployment of 25 Cities Initiative. In March 2014 the U.S. Department of Veterans Affairs (VA) launched the 25 Cities Initiative to assist communities with high concentrations of homeless Veterans. The campaign intensified and integrated with the local efforts to end Veteran homelessness. Over the course of the campaign, a 22% reduction in the number of homeless Veterans in America was realized. 24,499 Veterans were placed in safe and permanent housing. Our plan can finish the job. We have also received preliminary draft of a Memorandum of Agreement from Veterans Administration. A MOA defines the campaign and the partnering terms of engagement.

We are “Honor 2 Our Heroes Foundation”, 501 (c)(3), non-profit We manufacture bottled water. (Ref: Test Market) 90% of net profits will be redistributed to vetted organizations with the mission to end Veteran homelessness. And 100% of all donations will be redistributed for the cause.

This project has been a six-year journey for me, but throughout its course, I’ve always felt that I was being led

Key Ingredients to The Success of Every Complete Project

RELATIONSHIP. OPPORTUNITY. PURPOSE PLAN. TRUST.

TRUST:

25+1 Cities Initiative is the redeployment of 25 Cities Initiative. In March 2014 the U.S. Department of Veterans Affairs (VA) launched the 25 Cities Initiative to assist communities with high concentrations of homeless Veterans. The campaign intensified and integrated with the local efforts to end Veteran homelessness. Over the course of the campaign, a 22% reduction in the number of homeless Veterans in America was realized. 24,499 Veterans were placed in safe and permanent housing. Our plan can finish the job. We have also received preliminary draft of a Memorandum of Agreement from Veterans Administration. A MOA defines the campaign and the partnering terms of engagement.

We are “Honor 2 Our Heroes Foundation”, 501 (c)(3), non-profit. We manufacture bottled water. (Ref:Test Market) 90% of net profits will be redistributed to vetted organizations with the mission to end Veteran homelessness. And 100% of all donations will be redistributed for the cause.

This project has been a six-year journey for me, but throughout its course IVe always felt that I was being led

Key Ingredients to The Success of Every Complete Project

RELATIONSHIP. OPPORTUNITY. PURPOSE PLAN. TRUST.

TRUST: Assured reliance on the character, ability, strength, or truth of someone or something

Honors to Our Heroes (H20H) Foundation Executive Summary

Problem and Solution

Mission and Objectives of the Organization

The mission of Honor 2 Our Heroes (H20H) Foundation is to end Veteran homelessness in America. The objectives of the nonprofit organization include:

  • Opening a bottled and canned water manufacturing plant Implementing a robust marketing strategy to co-brand water with businesses, corporations, and government entities
  • Awarding 90% of the profits received from sales to nonprofit organizations serving at risk and homeless Veterans
  • Developing best practice policies and methods for the delivery of services to homeless Veterans

Social Program Organization Addresses

No Veteran should be without a place to call home. All Veterans have earned a clear, quick path to affordable housing, employment, and supportive services that will help them stay healthy and successful. However, the unfortunate reality in America today is that there are approximately 40,000 Veterans experiencing homelessness, and tens of thousands more that need assistance to help with employment, mental health, substance use, and other services.

Solution Organization Provides

Using a self-sustaining, innovative, and partner-driven model, H20H will: (1) Create a water bottling manufacturing plant in Stover, Missouri; (2) Employ Veterans to operate the enterprise; and (3) Distribute 90% of profits to organizations and entities already achieving successful results in helping homeless Veterans transition to permanent housing and obtaining other employment, mental health, substance use, and community services they deserve.

Impact

How Organization Improves on Existing Efforts

In March 2014, the United States Department of Veterans Affairs (VA) launched the 25 Cities Initiative to assist communities with high concentrations of homeless Veterans in intensifying and integrating their local efforts to end Veteran homelessness. The initiative contributed significantly to ending Veteran homelessness. Between 2014 and 2016, the 25 cities experienced a 22% reduction in Veteran homelessness. From January 2015 to August 2016, the 25 cities housed 29,499 Veterans—an average of 58 Veterans per month in each city.

However, the 25 Cities Initiative concluded in September 2016 and there are still 40,000 Veterans without a place to call home. H20H was created using a social enterprise model that will create the earned income funding stream to continue funding these initiatives and expand the 25 Cities Initiative beyond the initial municipalities.

Systemic and Unique Organization

H20H is unique and offers a systemic plan to end Veteran homelessness. First, the enterprise will provide employment and job training to local Veterans. There will be a significant range of positions needed to operate the manufacturing facility—from line workers to marketing experts, sales to distribution, and everything in between. Thus, there will be opportunities for career ladders and growth and development for all employees.

Second, the project has built in sustainability with the earned income that will be derived from the manufacturing facility. It is expected that 90% of the profits will be reallocated to existing nonprofit organizations engaging in exceptional service delivery designed to end Veteran homelessness in America.

Tangible Results to Date and Future Outcome Measurement

H20H has been working diligently to make this “big idea” a reality. The 501(c)(3) nonprofit organization was established in 2015 and works in concert with vetted organizations with the mission of end Veteran homelessness in America.

Two critical pieces of infrastructure have been identified for development. First, a pure spring water source was discovered in Stover, MO. Second, an ideal manufacturing location was found in Sedalia, MO. H20H secured specifications for a bottled water production line from Aqua Vita, Inc. The project proposal included the cost and equipment needs for full production—from filling and capping bottles to wrapping and packaging water for delivery.

infrastructure have been identified for development. First, a pure spring water source was discovered in Stover, MO. Second, an ideal manufacturing location was found in Sedalia, MO. H20H secured specifications for a bottled water production line from Aqua Vita, Inc. The project proposal included the cost and equipment needs for full production—from filling and capping bottles to wrapping and packaging water for delivery.

H20H has made considerable progress on the marketing and sales component of the enterprise. The organization developed logos and obtained copyrights for “H20(H)” bottled water, “Blue Can” emergency water, and “Just Fluid” bottled water. H20H’s founder has established a significant number of relationships with retailers to market and sell H20H products and developed contracts for becoming the exclusive water source for the VA.

H20H has been working with funders to develop sustainable strategies and secure funds to fully develop the business plan and capital campaign necessary to catapult the project into production. A letter of intent was welcomed by the Kauffmann Foundation with details to apply at the next round of funding in early 2019.

Once the facility is profitable, H20H will work with grant management experts to develop an outcome measurement system that will capture the impact of the funds distributed. H20H is keenly aware of the importance of capturing this data to ensure funds are used effectively to end Veteran homelessness in America.

Scale

Plans to Scale

Once the facility is operational, the sky is the limit for marketing and distribution. In addition to their trademark brand H20H has plans to “co-brand” the water with their trademark brand JUST FLUID winning, water, works, the VA; companies and businesses both large and small; athletic competitions (like marathons and Ironman races); nonprofit and government entities that serve Veterans and military families; and large-scale efforts that require the use of canned and bottled water supplies (like disasters and military training efforts). The more profits that are generated, the more efforts to support the end of Veteran homeless will be realized.

Main Sources of Sustainable Income

The monies received from the sale of the bottled and canned water will be the primary sustainable income for the project.

Leadership

The resume for Elvin D. McFarlin is attached. He is the current co-Founder, President and CEO of the H20H Foundation. Beyond the job titles, work experience, accomplishments, and service record outlined in his resume, the following information will describe the critical “intangibles” he possesses that are needed in exceptional entrepreneurs.

Elvin D. McFarlin, “Coach McFarlin,” is a visionary who brings a solid background of innovation to the project. He has a history of founding and successfully developing start-ups. He has the capability to anticipate the future and design a set of strategies that effectively combat change that result in profitability in the long-term.

He is an effective communicator with team members and will explore ideas and suggestions put forward by the team. He is open-minded to the ideas or strategies put forward by staff members, rather than focusing on strategies that are designed by himself. In all endeavors, he creates a culture of mutual trust among all team members.

He has the ability to identify trends early, and stay ahead of the fast-moving, competitive landscape. He is agile in decision making, being flexible minded and a curious life-long learner who is open to testing and measuring new ways of doing things. He is adaptable in execution, yet quick in his ability to make a final decision when necessary.

He is at ease with technology, both as an accelerator of change, and as the key tool at his disposal to remain agile, to adapt to changing circumstance, and to stay close to consumers and influencers.

He has the ability to attract great people and put a talented staff in place to compete in the marketplace. He knows how to surround himself by a great team, with people who fill in his gaps and help develop the skills of others.

Last, but certainly not least, he has a strong sense of community responsibility and participation. He has a strong penchant for youth development and supporting the needs of Veterans.

Notes on Financials from Elvin McFarlin

This project is personal to me. A few years ago, I had an OMG moment as I recognized the depth and breadth of homelessness experienced by our country’s Veterans. Following a brief encounter with a homeless man on a highway bridge overpass, I made a commitment to end Veteran homelessness in America.

A few days later, I was confronted by a report that John Doe committed suicide. It turns out John served three tours of duty in Afghanistan. Additional research revealed that 20 of our nation’s greatest heroes lose hope and commit suicide every day.

As a Vietnam Veteran, I understand the circumstances that lead to their despair. We must share in their pain and suffering. It is our responsibility to fix this issue. It is a big problem that requires a big solution.

My OMG moment was followed by an AHA moment. In collaboration with my wife and a few friends, we came up with a definitive plan to solve the problem of Veteran homelessness. The solution outlined in this Executive Summary is simple, effective, and transparent. The plan requires a few qualified and willing sponsors that share the commitment to support the needs of our Veterans. Not only will our solution benefit a large number of beneficiaries, but it will also import enough momentum to influence broader systems that encumber progress to address men, women and children citizens without safe and permanent housing that live on streets in communities across our country.

As explained in our grant application, we have pending agreements for equipment, product source, and manufacturing facility. The facility is located in the Midwest for logistical and competitive purposes. We have entered into a Memorandum of Agreement with the Veterans Administration and have also secured tentative conditional purchase commitments from several major American corporations.

We, Honor 2 Our Heroes, have utilized our personal resources to advance this campaign to this point. With exception of a few family contributions, we have received no funds by solicitation. We have now reached a point that professional skill sets are required to advance the project (for example, lawyers, accountants, architects etc.). We welcome the support, advancement, and capacity development that can be obtained from the Draper Richards Kaplan Foundation.





30000BPH (500ml) PET Bottled Water Filling Line